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"There's nothing more powerful than an idea whose time has come." 

Jim Rohn

Writer's pictureK T Payne

How To Find Your Entrepreneurial Niche

Without Wasting HUGE Sums of Money!

Last month’s Business Insight issue 2 considered 5 Ways to Become an Entrepreneur, and as you may have discovered already, getting started is often much more difficult than you first thought it would be! Even though there are many more ways to make your dream a reality than there were just a few short years ago, to some extent having more options available to you just seems to make the whole process even more perplexing!


"Getting started is often much more difficult than you thought it would be!"

Consequently, this month’s Business Insight issue 3 discusses how you find your entrepreneurial niche without wasting huge sums of money and many valuable years!

So, how DO you find YOUR entrepreneurial niche?

Imagine you have already joined the

and have signed up for a workshop (at special members-only rates)


How to Be a More Successful Entrepreneur: The 7 Point Plan


As a workshop participant, the first question asked of you is this …

If you could be absolutely anything you desire in business,

what would it be?

As an entrepreneur aspiring to achieve new heights, you may immediately think of all the fears, obstacles, limitations, and perceived realities preventing you from declaring your most deeply held desire. If you find yourself in this position, you’re in good company!


After all, how many times do you get the opportunity to imagine the unimaginable and aspire to the seemingly unachievable?


"Imagine the unimaginable. Aspiring to the seemingly unachievable."


Human nature being what it is, you may be experiencing a mental block at this point and may need some convincing to cox out your deepest hopes and inclinations.

So, why does finding your entrepreneurial niche matter so much?

As you might expect, there are sound reasons why at this point in your entrepreneurial journey finding your passion – the thing that gets you out of bed and keeps your flame burning brightly – is of greater concern than your perceived reality.

"Imagine the unimaginable. Aspire to the seemingly unachievable!"


As you progress through your journey, just like your peers who’ve gone before you, you will discover that finding your niche will be one of the most enduring reasons you will have to keep on persevering through good times and bad.


You will find that having a deep enough passion for what you do – almost verging on an obsession because you’ve found that thing you were born to do – will give you a strong enough desire to keep on going when the odds seem stacked against you, even when a market evidently exists for your product or service. It will give you the drive you need to find a way to make things happen that may never have existed before!

"Find a way that may never have existed before."

Just think where you would be if humans didn’t aspire to Big Hairy Audacious Goals (BHAGs). Humankind would probably never have reached the moon or discovered infinite galaxies within and beyond our universe. Life as you know it wouldn’t exist without entrepreneurial inventions!

So, with that in mind, let’s consider the question again.


This time try as hard as you can to open your mind to new possibilities you may have never consciously considered before.

If you could be absolutely anything you want to be in business - without limitations - what would it be?

Be as imaginative as you can. There are no wrong answers at this point.

  • Think beyond your hobbies

  • Think beyond any current side hustle you might have

  • Think beyond anything you know that exists exactly how it does today

  • What improvements can you think of that the world needs?

  • What have you noticed the world desperately needs but doesn’t have a solution for yet?

Whatever your passion, whatever your niche, we can assure you based on over 30 years of practical experience, research and observation, it is possible to become a very successful entrepreneur, provided that …

  • you dare to challenge any preconceived perceptions that limit your thinking and crush your inner spirit …

  • you dare to be honest enough with yourself to stay true to who you really are, going beyond anything superficial …

  • you dare to dream big enough to create BHAGs (big hairy audacious goals) that seem to be way beyond your reach …

  • you stay open-minded enough to accept that your true passion may evolve over time …

  • you readily seek professional help when needed to overcome any imposed limitations.


So, how can you reach new levels of success on your entrepreneurial journey?


Whether you are,


an Aspiring Entrepreneur taking your first steps,


a Progressive Entrepreneur who's made it through the start-up phase,


a Proficient Entrepreneur who's ready to unleash untapped potential,


or a Serial Entrepreneur creating your business portfolio ...


You can learn how to overcome, and even avoid, pitfalls frequently encountered when creating and running your own business empire.


With the know-how you need, over 30 years of hands-on experience, globally renowned accreditations, and published material (see Innovation in Leadership post)... we guide and inspire entrepreneurs like you who want a business that can withstand the inevitable fluctuations life throws your way.


Using our unique blend of mentoring, coaching, and consulting ...


Bradley Brown Consulting

is here to help you achieve your dreams with our online business advisory services.


Don't just take our word for it. Check out the testimonials and case studies our clients have kindly allowed us to share with you to find out more about how we can help you empower your progress with good quality advice.



Become Your Own Success Story!

Join a growing community of like-minded entrepreneurs who believe business can and should be ethical, socially responsible, and more sustainable.



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